|I get almost weekly emails from clients and potential clients of SurfYourName.com concerning their rankings in the major search engines. “When will my site be listed in Google when someone searches for my product?” “Can SurfYourName.com get my website listed in Yahoo and Google?”||
While these are very important questions, there is no way to guarantee your sites ranking in the organic or non-paid search engine results. Many companies out there sell you a guarantee of listing in search engines, but they can only guarantee your ranking in the paid or Pay-Per-Click areas, which can cost hundreds and even thousands per month. Having strong rankings in the organic or non-paid search results are obtained by companies like SurfYourName.com who perform professional Search Engine Optimization techniques.
SurfYourName.com builds search engine friendly features in your website during the construction phase. We utilize meta-tags, engineered page titles, alt tags, and a toolbox of other strategies. However, there is only so much any web design firm can do for your site to get high search engine rankings. Your website must contain information about the topics searchers are using when using Google, Yahoo, and the other major search engines. For example…if you want to be ranked high in the organic results when someone searches for “purple widgets” your website must contain information about “purple widgets” The word “purple widgets” must appear several times throughout your website. If your website text doesn’t contain the words “purple widgets” it is very unlikely that your website will be listed in the search engine results.
Search engines send out little “robots” or “spiders” to crawl around every website on the World Wide Web and gather information about these websites. They record the words on the pages, tags, page titles, and other information and then will base their search results on the amount of information your website has. Typically…a website that has “purple widgets” typed 5 times will be listed higher in the results than a site what has “purple widgets” appearing 2 times on the website. This is why we recommend all of the SurfYourName.com family to have larger websites with more information for the search engines to see.
However, just because you have “purple widgets” listed on your website more then someone else doesn’t mean you will have higher rankings. There are thousands of ways to boost your search engine rankings and the staff at SurfYourName.com are always learning new tips and tricks to help your website. We do our job to get your website listed higher in the search engines so you can focus your time on running your business.
There are also many ways for our clients to help themselves! Getting your website listed on other websites is very helpful in increasing your search engine rankings. Many search engines consider the number of incoming links to a site a good indicator of that site’s importance. In other words, when other sites—especially other higher-ranked sites—put a link to your site on theirs, the higher your site’s ranking will go. Get your website listed on as many other websites as possible. These links will help drive visitors to your website and can also increase your rankings in the major search engines!
Articles, blogs, chat forums, newsletters, and press releases are excellent ways to promote your website. While they act as advertising materials, press releases drawing on your business’s strengths and expertise, for example, can also become valuable resources when distributed for free to your field’s online and in-print publications. SurfYourName.com has many different email newsletter programs we can design for your business. E-Mail newsletters are a great way to keep in touch with current clients and also find new clients for your business at a very affordable price. Most of our clients see an immediate return on investment with their E-mail newsletter campaigns.
Ask yourself these questions:
1. Does my website contain enough text and information?
2. Do I keep in contact with my current visitors, customers, and potential customers with a E-mail newsletter?
3. Do I utilize the benefits of press releases, online forums, and blogs to promote my website?
4. Have I found other websites where I can put a link to my website?
If you answered NO to any of these questions…START TODAY!!! Please feel free to contact SurfYourName.com for a completely free and no obligation consultation on how you can get better search engine rankings for your website or begin an E-mail newsletter campaign. We can also provide you with a report of how your website is currently performing in the major search engines for the keywords related to your business! We specialize in small business web design and marketing…we understand the budget constraints and needs of small business owners just like YOU!